2025 marks a special year for Earthmother.

Not only do we celebrate our 20th anniversary, but our Crystal Series underfloor heating materials also reach their 10th year since launch.

To commemorate this milestone, we are proud to introduce “A Decade of Trust”, a special interview series featuring our long-standing distributor partners—those who have stood shoulder-to-shoulder with Earthmother for more than a decade.

They are not celebrities, yet they are trusted by thousands of families in their cities. They are not storytellers, yet their daily dedication has written countless warm chapters in people’s homes. This is more than an interview; it is a reflection and a record of their journey with us.

The first chapter takes us to Shanghai, where we meet Mr. Jin Zhe, affectionately known as “Brother Jin”, from Shanghai Fushan Heating & Cooling.

Starting from Zero

“Twenty years ago, I came to Shanghai with nothing but a backpack.”

Brother Jin recalls this quietly, but behind his calm words lies the hardship and determination of his early years—visiting construction sites on foot, working in all weather, and treating every installation and adjustment with care.

That year, he planted a small seed in the soil of Shanghai.

Choosing a Different Path

While many in the HVAC industry rushed after quick money and rapid expansion, Brother Jin took another approach: slowing down to focus on every detail for every homeowner.

He recalls working for a young family with a pregnant mother:

• He insisted on using Earthmother’s odorless, eco-friendly Crystal Board.
• He documented the installation process in detail and repeatedly reminded the family to rest instead of visiting the site.

The project earned their trust—and led to five or six new referrals from their relatives and friends. His philosophy is simple: treat people with sincerity, and time will give you the answer.

The seed began to take root.

The Moment of Reward

When asked if there was a moment that made his persistence worthwhile, Brother Jin smiled:

“It’s when I see my employees grow.”

In an industry known for high staff turnover, almost everyone at Fushan has been with him for more than ten years—growing from apprentices to key team members. Together, they have weathered the ups and downs of the Shanghai market, safeguarding warmth for tens of thousands of families.

For him, Fushan is not just a workplace:

“I want my people to find direction, value, even a sense of home here.”

The seed was now branching out.

Built on Trust, Not Advertising

“We rarely invest in advertising. More than 80% of our business comes from referrals,” he says.

For Brother Jin, trust is not something to be claimed—it is built, one project at a time.

Today, Fushan is no longer a one-man operation. It has grown into a strong and steady tree, deeply rooted in Shanghai, sheltering countless families with warmth.

A Partnership of Belief

Brother Jin still vividly remembers his first encounter with Earthmother. At that time, the market was flooded with low-quality insulation boards. Customers wanted better products, but had few options.

When the Earthmother team introduced the Crystal Board, he immediately noticed its superior strength and lower odor compared to others on the market.

That was the moment he decided: this is the material I can confidently deliver to my clients.

“Ten years ago, I trusted Earthmother for product quality. Ten years later, I still trust them.”

For him, Earthmother is not just a brand—it is a reliable partner through the shifting tides of the industry.

A Decade of Belief

The world changes, but trust remains.

Because of belief, there is persistence. Because of persistence, there is achievement.

This shared belief is also the core of Earthmother’s values:
“Green Inside, Earthmother Inside.”

Through rigorous material standards and systematic solutions, we promise homeowners safety, energy efficiency, and comfort.

And thanks to partners like Brother Jin, that promise has been fulfilled in thousands of homes.

“A Decade of Trust” is not only a tribute to our distributors—it is also our answer to the industry:

True value lies in belief—belief in time, in persistence, and in trust that endures.