2024 MCE HVAC Fair in Milan, Italy has come to the end, and the exhibition site is still hot this year. According to statistics, there are 1740 exhibitors from all over the world this year, and the number of visitors reached more than 100,000 people. Earthmother with the latest floor heating insulation base material, as well as floor heating energy-saving solutions, once again on the international stage, to show the world the strength of Chinese brands.

At Earthmother's booth (Hall 3, T59), there are constantly foreign visitors and customers stopping to consult and learn about the latest news and R&D achievements of China's floor heating auxiliary materials.

Earthmother's MCE Booth

Earthmother's concept of environmental protection is highly compatible with foreign customers in Europe and other countries, and has won the recognition of many customers. At the exhibition site, everyone around the EZ300PRO and other best-selling overseas star products in-depth understanding, not only to the product quality is amazed, at the same time on its ability to meet the different needs of a variety of construction solutions praised.

Foreign customers stop to consult at the exhibition site

At the exhibition site, in addition to many international brands, we also saw many excellent Chinese enterprises that participated in the exhibition, which is a witness to the development of the domestic industry and the best interpretation of the rise of national brands.

Chinese brands' booths on the MCE fair site

In fact, in recent years, Earthmother underfloor heating auxiliary materials and construction solutions have long been across the sea, serving the floor heating users in Europe, America and Asian countries, the export volume has reached a record high year after year.

However, as a Chinese brand exports to the international market is not overnight, since the first time in 2015, Earthmother stepped out of the country's "Path to study" counting, after ten years of metamorphosis, Earthmother has today's achievements.

Study from Europe

In 2015, the inexperienced Earthmother dissatisfied with the status quo, in order to jump out of the local market vision limitations, organised the staff to go to Europe to learn, and visited the Frankfurt ISH HVAC exhibition of that time. Although we did not participate in the exhibition at that time, but an outward search, catching up with the beyond the heart has sprouted.

Earthmother's first study visit to Europe in 2015

Foreign debut

In 2017, Earthmother brand for the first time out of the country, exhibiting in Frankfurt ISH, Germany, was also the only domestic floor heating accessories exhibitors. This experience allows Earthmother to enhance confidence at the same time, but also found the gap between domestic and foreign floor heating paving process, determined to introduce imported production equipment from Italy, the "European technology" to domestic users.

2017 Exhibited at ISH Frankfurt, Germany

Path to Innovation

In 2018, Earthmother showed up at MCE HVAC exhibition in Milan with upgraded products, and won the recognition and praise of international customers. After product iteration and technical precipitation, Earthmother has developed a series of products with the same quality as those in Europe according to the needs of domestic users in terms of product, technology and application to meet different users.

Earthmother underfloor heating module product localisation layout

Study with great concentration

For a period of time since then, Earthmother has been devoted to R&D and innovation, cooperated with many universities in China, and united with Beijing Technology and Business University, Tongji University, Shanghai University of Applied Sciences to carry out a number of experimental research and establish an innovation base for industry, academia and research. The quality of the products has won the reputation of domestic and foreign users, and the export sales have hit a new high year after year.

Ten years of transformation

Different from the original intention, step out of the country, from the initial apprentice mentality, to today's self-confidence, Earthmother hope that China's national brand of excellent product solutions can serve the floor heating users around the world.

The same as the original intention, the overseas ten years, only want to do a good job seriously. Earthmother with a solid foundation of research and development, innovation, and adhere to the floor heating users to create low-carbon, environmental protection, a better life.